Tuesday, May 06, 2008

Brad Bird on fostering innovation


An in-depth story on GIGAOM features nine important lessons on fostering innovation in animation from renowned director Brad Bird, who helmed such hits as The Incredibles and Ratatouille. The article focuses on how Bird managed to encourage his crew on his various films to do their best work, and insists that the better the morale of the animators, the better the film will be. He also strongly advocates taking risks when telling a story. “You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail,” Bird explains. “That’s what gets you up in the morning.”

4 comments:

  1. "I don’t make movies to make money—I make money to make movies"

    That's why I love Pixar. They want to create art, not money.

    ReplyDelete
  2. Thanks! Very inspiring ideas, all of them. The "black sheep" idea is ingenious.

    ReplyDelete
  3. "Passive-aggressive people—people who don’t show their colors in the group but then get behind the scenes and peck away—are poisonous. I can usually spot those people fairly soon and I weed them out."

    Its a very great read, and this line right here made me imagine Brad Bird weeding out a guy in a meeting or something, kicking him out hehehe!

    Hey Victor, If that's ok I wanted to know your opinion about something, since all of Pixar's releases in the next years are going to be 3-D, and Brad Bird said that he would only use 3-D if it served the story, do you think it will create any disruption between Brad and Pixar, because I would love to see more brad Bird directed Pixar films.

    Sant

    ReplyDelete
  4. ---The first step in achieving the impossible is believing that the impossible can be achieved. … “You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail. That’s what gets you up in the morning.”----

    wheeew thats monumental!

    ReplyDelete