DATES: Monday, March 19-Friday, March 23 @ 9:04PM
NOTES: Trailer Tease
An exclusive trailer tease was created for Disney.com to notify users that the exclusive brand new trailer for RATATOUILLE will be available on Friday, March 23rd at 9:05PM PDT – ONLY on Disney.com. This video will be featured all week on the Disney.com Homepage, Movies page and segment pages.
DATES: Friday, March 23 @ 9:05PM-Sunday, March 25 @ 11:59PM
NOTES: Online Trailer Debut
Disney.com has the exclusive online debut of the new theatrical trailer for RATATOUILLE. It’s the first video in the play list on the homepage – making it so that every guest who visits Disney.com automatically sees the new trailer! The trailer will be exclusive to Disney.com for 48 hours. Following the exclusive period, the trailer will still receive homepage promotion on Disney.com, as well as the movies page and segment pages.
Also, www.ratatouille.com will be refreshed on Monday to include the trailer in multiple sizes, including HD, and hard tapes and streaming links will be delivered to all outlets on Monday morning.